You might think that having a masterfully designed layout is the key to your website’s success. After all, we judge books by their covers. But just like a book with a beautiful cover can be deceiving of the words in its pages, your website cannot fool anyone with its eye-catching theme. Good content is what sets your website apart from others, competing to attract the same visitors to your page. The design itself has no real impetus in convincing customers to award you their time or money. Design components of your website such as visuals and videos only serve a support role in enhancing the effectiveness of your content. Though it’s true that no website is complete without both, here are a few reasons why content is the more important component:
- Content will help users to find your site. High quality, original content is valuable in standing out and increasing your chances of people discovering your website through search engines.
- Content is king when it comes to people deciding whether to share your website and its products/services with others via social media, sharing links or by word of mouth.
- Nowadays, both text and media content are crucial to sustaining a reputable ranking on the Internet. They also need to be constantly updated to reflect user outlook changes and improve your Google ranking.
- Your personalized content will convey your business or individual message to viewers. Keep content relevant and persuasive using keywords to lead customers into clicking on your website and choosing to return.
Make your content simple, memorable, and fun to read or watch. To ensure optimum results, ensure that your website is rich with fresh and dynamic content. This will lower your bounce rate and establish you as an authority in the eyes of your audience by keeping them informed.
Having a great design without content is just like having a luxury restaurant without food or food which tastes bad.