Google is the number one search engine in the world. Your website’s status on Google translates to its success on the Internet. To garner recognition and attract customers, it is important to sustain a respectable Google ranking. However, like most aspects of improving visibility online, increasing your Google ranking is not an easy task. It requires time, patience, and effort. This process of maximizing the number of visitors to your website for it to appear as a popular page via a search engine is called Search Engine Optimization, or SEO. There are multiple ways to enhance your website to bolster its ranking.
- Search engines return options that are most relevant to the user. Therefore, it is important to find your niche by detailing the exact product or service you are going to provide. Ensure to cover all the necessary points.
- Identify and focus on keywords and weave quality content around those keywords to increase site traffic. Regularly updating your content will also keep your ranking healthy.
- Nowadays, Google also checks the quality of articles for plagiarism and length. Long, original content ranks higher on Google’s list.
- Use Grammarly, an English language platform for proofreading and plagiarism-detection, to create error-free writing that will help your website to perform well on Google.
- Other programs can help clean up unintentionally copied work such as Plagiarism Checker, Quetext, DupliChecker, and Copyscape to name just a few.
- For free help with your SEO content, there are several tools available online. Small SEO Tools and SEO Brush are two that offer a host of useful SEO instruments to keep your website in good condition.
- Every part of your content should be accessible through at least one path. Each page should have a minimum of one internal link.
- Regularly use Google Analytics to track your blog visitors and determine the pages that are least viewed to improve their visibility. Similarly, establish the bounce rate of your site and identify pages where the rate is low and improvise accordingly.
- Signup on all social networking sites and insert a link so that there are various avenues for users to access your website.
- Create an account on all web master tools like Bing and Google. They can help to identify any conflicts and errors within your website for you to immediately address.
Google will penalize your website for lacking the specifics needed to carry it on the coveted list of high ranking sites. Utilize these beneficial tips to help your website find its way to an increasing number of screens while simultaneously polishing design quality.