“Provide good content and you’ll earn the right to promote your product” – Guy Kawasaki
With the internet having dominated our lives, there is no longer a need to reach out to your customer. Rather, the effort is now taken by the customer who reaches out to you via various internet portals such as your website, facebook page, twitter, Instagram, quora and numerous other platforms With necessity being the mother of all inventions, people have now realized that these portals are not only a face but the heart and soul of your business. Keeping this in mind, the content that you display through these platforms is an important aspect to either grab or sway the attention of the reader. Giving your client the right detailed information about your business is the “key”, but ensuring his undivided attention while doing so is the “right key”.
“Good content isn’t about good storytelling. It’s about telling a story well.” – Ann Handley
Good content writing can be broken down into seven easy steps as follows:-
- Identify the purpose
Before writing anything, identify the purpose for it. Understand your objective for developing the content. For. e.g. You want to write content for your website through which you will educate your clients about your product.
- Gather Information / Research
Do a thorough research on your purpose. Identify your target audience, writing style preference, total length in words, competitors online / offline, etc.
- Speak in their tone
Having identified your target audience, write in a language identifiable to your reader. For e.g., if you are an online furniture distributor catering to wholesalers, your clients will be educated professionals in the particular field, hence the content on your website should be created keeping their technical expertise in mind.
- Come straight to the point
Put your most important information first. Strike the attention of the reader at the first go. Delving into jibber jabber before you convey the primary message can aid in losing the attention of the reader.
- Keep it short and effective
A good content is writing the least number of right words while creating the maximum impact. So identify and skip the jargon and gibberish while making full use of short sentences and short paragraphs choosing the adequate words to get your point across.
- Optimize your content
Identify the keywords to be used, keyword density, outbound links, links to other pages on your website, etc thereby creating a search engine friendly content.
- Be Original
Give your content the words originating from your mind and not someone else’s. You can take inspiration from good write-ups available but do not cross that thin line and enter the “duplication” zone.